We relentlessly pursue the right answers because we’re passionate about helping our clients build powerful connections with the people that matter most to compete and win.


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Founded in 2000 by Joel Benenson & Carl Rossow

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Extended our global reach in 2012 by joining WPP

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With offices in US, Europe and Asia, our executives have worked in six continents and over 80 countries

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A trusted advisor in some of the most difficult issues & notable brand challenges

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We have advised over a dozen heads of state worldwide

What We Believe

  • We believe decisions are driven primarily by emotions and values
  • Our political heritage and DNA creates a laser focus on actionable insights
  • "Winning" requires a complex, nuanced understanding of the consumers you need to win with, and the competitors you are trying to beat
  • We believe marketing and communications strategies need to help our clients win… anything else is a failure

Our Clients

Delivering Strategies Corporations Need to Stay Ahead of the Curve

Toyota Uber Intel McDonalds Chase Walmart Bank of America P&G NFL Walgreens Hertz WeightWatchers BuzzFeed Pfizer NBC Campbells Sonic Viacom ESPN Southwest

Advising Leaders Who Shape The World

Obama Hillary DNC DSCC DCCC Wendy Davis CHP Santos Medina

Helping Institutional Clients Navigate Tough Issues

ACLU Planned Parenthood AARP SEIU Human Rights Campaign Freedom to Marry Emily's List Third Way Project New America


"BSG gives you the research and insights necessary for long‐term planning, short‐term adjustments to issues management and an overall framework for creative, proactive messaging. They have the experience and perspective to give you valuable, competitive knowledge about how customers really think. Simply put, they are an essential part of the team."

Julie Hamp, Chief Communications Officer


"Joel and his team gave us so much more than reliable numbers. They gave us invaluable strategic analysis and communications advice, without which Obama might not be in the White House today."

David Axelrod, Senior Advisor to President Barack Obama


"They bring a fresh viewpoint to their research, constantly testing assumptions and seeking out new perspectives that enable us to clearly articulate our brand in ways that better connect with our core audiences."

Hans Wybenga, Vice President Consumer and Brand Insights


"I must recognize that my success would not have been possible without the polling and strategy developed by Pete Brodnitz and the great team at Benenson Strategy Group."

Danilo Medina, President, Dominican Republic


"Benenson Strategy Group has been a trusted strategic research partner for many years. For a range of corporate reputation challenges and brand rebuilding assignments, they have consistently provided the best and most actionable intelligence."

Michael Gross, Partner and President


"Benenson Strategy Group relentlessly searches for insights that other research firms miss. Somehow they solve the mystery of why and how people think and act. And that makes all the difference in creating successful campaigns."

Rob Shepardson, Partner


"Whether it has been a marketing challenge or a tough issue facing c-suite executives, I’ve seen Benenson Strategy Group deliver the deeper insights along with clear, compelling and winning messaging strategies. Add to that the fact that Benenson Strategy Group are team players and that’s what makes the firm an excellent partner for your business."

Sean Connolly, CEO


Global Reach

We understand the human behaviors and attitudes across every cultural, economic and political region in the world. BSG applies its global research expertise in countries around the world leveraging worldwide network connections to ensure local nuances are integrated into each project.

Our Team

Benenson Strategy Group is a blend of researchers, problem framers, message developers, and communication strategists. We come from the worlds of journalism, politics, advertising, marketing, consulting, research and the social sciences. Our curiosity, passion and integrity means we never stop digging in our relentless pursuit of the right answer.

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