We relentlessly pursue the right answers because we’re passionate about helping our clients build powerful connections with the people that matter most to compete and win.
Founded in 2000 by Joel Benenson & Carl Rossow
Extended our global reach in 2012 by joining WPP
With offices in US, Europe and Asia, our executives have worked in six continents and over 80 countries
A trusted advisor in some of the most difficult issues & notable brand challenges
We have advised over a dozen heads of state worldwide
What We Believe
- We believe decisions are driven primarily by emotions and values
- Our political heritage and DNA creates a laser focus on actionable insights
- "Winning" requires a complex, nuanced understanding of the consumers you need to win with, and the competitors you are trying to beat
- We believe marketing and communications strategies need to help our clients win… anything else is a failure
Delivering Strategies Corporations Need to Stay Ahead of the Curve
Advising Leaders Who Shape The World
Helping Institutional Clients Navigate Tough Issues
"BSG gives you the research and insights necessary for long‐term planning, short‐term adjustments to issues management and an overall framework for creative, proactive messaging. They have the experience and perspective to give you valuable, competitive knowledge about how customers really think. Simply put, they are an essential part of the team."
"Joel and his team gave us so much more than reliable numbers. They gave us invaluable strategic analysis and communications advice, without which Obama might not be in the White House today."
"They bring a fresh viewpoint to their research, constantly testing assumptions and seeking out new perspectives that enable us to clearly articulate our brand in ways that better connect with our core audiences."
"I must recognize that my success would not have been possible without the polling and strategy developed by Pete Brodnitz and the great team at Benenson Strategy Group."
"Benenson Strategy Group has been a trusted strategic research partner for many years. For a range of corporate reputation challenges and brand rebuilding assignments, they have consistently provided the best and most actionable intelligence."
"Benenson Strategy Group relentlessly searches for insights that other research firms miss. Somehow they solve the mystery of why and how people think and act. And that makes all the difference in creating successful campaigns."
"Whether it has been a marketing challenge or a tough issue facing c-suite executives, I’ve seen Benenson Strategy Group deliver the deeper insights along with clear, compelling and winning messaging strategies. Add to that the fact that Benenson Strategy Group are team players and that’s what makes the firm an excellent partner for your business."
We understand the human behaviors and attitudes across every cultural, economic and political region in the world. BSG applies its global research expertise in countries around the world leveraging worldwide network connections to ensure local nuances are integrated into each project.
Benenson Strategy Group is a blend of researchers, problem framers, message developers, and communication strategists. We come from the worlds of journalism, politics, advertising, marketing, consulting, research and the social sciences. Our curiosity, passion and integrity means we never stop digging in our relentless pursuit of the right answer.