We relentlessly pursue the right answers because we’re passionate about helping our clients build powerful connections with the people that matter most to compete and win.
Timeline
Founded in 2000 by Joel Benenson & Carl Rossow
Extended our global reach in 2012 by joining WPP
With offices in US, Europe and Asia, our executives have worked in six continents and over 80 countries
A trusted advisor in some of the most difficult issues & notable brand challenges
We have advised over a dozen heads of state worldwide
What We Believe
- We believe decisions are driven primarily by emotions and values
- Our political heritage and DNA creates a laser focus on actionable insights
- "Winning" requires a complex, nuanced understanding of the consumers you need to win with, and the competitors you are trying to beat
- We believe marketing and communications strategies need to help our clients win… anything else is a failure
Our Clients
Delivering Strategies Corporations Need to Stay Ahead of the Curve
Advising Leaders Who Shape The World
Helping Institutional Clients Navigate Tough Issues
Testimonials
Global Reach
We understand the human behaviors and attitudes across every cultural, economic and political region in the world. BSG applies its global research expertise in countries around the world leveraging worldwide network connections to ensure local nuances are integrated into each project.
Our Team
Benenson Strategy Group is a blend of researchers, problem framers, message developers, and communication strategists. We come from the worlds of journalism, politics, advertising, marketing, consulting, research and the social sciences. Our curiosity, passion and integrity means we never stop digging in our relentless pursuit of the right answer.
Joel Benenson
Founding Partner and CEO
Carl Rossow
Co-Founder and Chief Operating Officer
Wei Guo
Chief Financial Officer
Danny Franklin
Managing Partner
Amy Levin
Partner
Mitch Markel
Partner
Jennifer Negrin
Executive Vice President
Andrew Eynon
Managing Director, UK
Greg Beales
Senior Director, UK
Shira Angert
Vice President
Katie Connolly
Vice President
Tobin Marcus
Vice President
Lauren Wolfson
Vice President
