Insights & News

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Benenson Strategy Group Promotes Danny Franklin to Managing Partner

Benenson Strategy Group (BSG), the nation’s leading strategic research consultancy, today announced the promotion of Danny Franklin to Managing Partner, effective immediately. Franklin, who has been a partner at BSG since 2013, will work with CEO Joel Benenson to set strategy and manage the firm’s client development efforts as well as new product initiatives. Read More

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Benenson Strategy Group Joins Burson-Marsteller Network of Companies

Burson-Marsteller, a leading strategic communications and global public relations firm, today announced that Benenson Strategy Group (BSG), a WPP-owned strategic research consultancy, has joined the Burson-Marsteller network of companies, effective immediately. BSG advises clients by marrying its language expertise with innovative research to deliver winning communications strategies. Read More

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One candidate’s risky bet: Talking about his PTSD

BSG client running for Congress, Sean Barney, an Iraqi war vet, tells his brave story of overcoming PTSD. Read More

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Clinton Strategist on Running Against Trump

In the latest edition of Capital Download, Susan Page speaks with Joel Benenson, pollster and chief strategist for Hillary Clinton's campaign.  Read More

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PoliticKing with Larry King

Joel Benenson discusses with Larry King the dynamics of the 2016 election cycle including Hillary Clinton and her “Trust” challenge, Donald Trump and more… Read More

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BSG's Andrew Eynon discusses Ford's SUV Strategy in Europe

Managing Director Andrew Eynon discusses market trends, Millennials, and the emotional pull of SUVs with Ford EMEA President Jim Farley at the Frankfurt International Auto Show. Read More

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Joel Benenson Talks Life in Politics on David Axelrod’s The Axe Files Podcast

Joel Benenson, senior strategist for Hillary Clinton, chats with David Axelrod in Manchester, New Hampshire, about his personal journey from working for a beer distributor in New York to being a top campaign strategist, Clinton’s chances in the NH primary, the art of polling, and more. Read More

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Benenson Strategy Group Community Day

On Thursday, January 21st, 70 volunteers from Benenson Strategy Group poured into the Lower East Side's oldest settlement house, University Settlement, to provide a fresh paint job for two senior centers and an eviction prevention program office space.  Read More

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BSG’s Mitch Markel Discusses Market Research Trends for 2016

What trends should market researchers expect in 2016? To find out, marketresearch.com asked a variety of executives and thought leaders to share their predictions for the coming year.  Read More

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Hillary Clinton’s chief strategist Joel Benenson on bringing campaign tactics to brands

Joel Benenson is the only pollster to help win three US presidential elections for Democrat candidates, first with Bill Clinton then twice with Barack Obama, and he hopes to win a fourth with Hillary Clinton in 2016. He tells Marketing Week how both brands and politicians can tap into the ‘hidden architecture’ of public opinion. Read More