Insights & News

article image
Is this the New Way to Take the Political Pulse of the Nation?

In this recent article on OZY, BSG’s Amy Levin and other research leaders sound off on the future of political polling and the impact of online tools and social platforms. Read More

article image
BSG's Perspective on: SEGMENTATION

Creating focused and effective marketing and communications starts with understanding and segmenting your audience. BSG shares its views on segmentation, and examines the client benefits of letting values lead the way. Read More

article image
Democrats Debate Next Steps for Health Care Messaging

BSG’s Danny Franklin joins other pollsters and communication experts offering their thoughts on how Democrats should handle healthcare messaging going forward.   Read More

article image
Baseball is Boring but it Competes with Sex

NBC Deportes uses BSG’s data for this video reel on baseball’s Opening Day. Read More

article image
Opening Day is Alive and Well

This April baseball celebrates its 141st Opening Day. To kick off the season, Benenson Strategy Group (BSG) conducted a study with over 1,000 Americans to capture their ideas and experiences around Opening Day. Despite the issues facing the sport, we found that for many, Opening Day is still an enticing and celebrated pastime. Read More

article image
New Study: Millennials Consider Healthcare Top Priority, Wary of Trump’s Impact

BSG study finds health insurance more important than the Internet or pay raises to millennials. Read More

article image
Millennials Sound off on Healthcare

BSG recently conducted a study with over 1,000 millennials to understand how they view, utilize and value healthcare. We also uncovered their thoughts around the newly proposed healthcare plan, who they trust when it comes to healthcare and the impact they feel the new administration will have.  Read More

article image
What’s the Deal with the Budget?

Joel Benenson and former Florida Congressman David Jolly on MSNBC discussing the alleged wiretapping and the status of President Trump’s budget proposal and proposed budget cuts. Read More

article image
Older Trump Voters Say They Oppose Key Elements Of GOP Obamacare Replacement

BSG’s recent study with GS Strategy on behalf of AARP reveals how older Americans feel about the latest healthcare proposal. Read More

article image
Reconnect and pick the right battles: Campaign vets outline the DNC's to-do list

Our CEO, Joel Benenson, and other campaign veterans sound off on what the Democratic Party needs to do now. Read More