Insights & News

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Opening Day is Alive and Well

This April baseball celebrates its 141st Opening Day. To kick off the season, Benenson Strategy Group (BSG) conducted a study with over 1,000 Americans to capture their ideas and experiences around Opening Day. Despite the issues facing the sport, we found that for many, Opening Day is still an enticing and celebrated pastime. Read More

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New Study: Millennials Consider Healthcare Top Priority, Wary of Trump’s Impact

BSG study finds health insurance more important than the Internet or pay raises to millennials. Read More

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Millennials Sound off on Healthcare

BSG recently conducted a study with over 1,000 millennials to understand how they view, utilize and value healthcare. We also uncovered their thoughts around the newly proposed healthcare plan, who they trust when it comes to healthcare and the impact they feel the new administration will have.  Read More

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What’s the Deal with the Budget?

Joel Benenson and former Florida Congressman David Jolly on MSNBC discussing the alleged wiretapping and the status of President Trump’s budget proposal and proposed budget cuts. Read More

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Older Trump Voters Say They Oppose Key Elements Of GOP Obamacare Replacement

BSG’s recent study with GS Strategy on behalf of AARP reveals how older Americans feel about the latest healthcare proposal. Read More

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Reconnect and pick the right battles: Campaign vets outline the DNC's to-do list

Our CEO, Joel Benenson, and other campaign veterans sound off on what the Democratic Party needs to do now. Read More

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BSG’s Perspective on: CORPORATE REPUTATION

In today’s environment where American’s view of corporations is largely negative and values are misaligned, a strong corporate reputation is vital. In this perspective piece, we share what makes a successful corporate reputation campaign, and lay out what clients can expect from strategic corporate reputation initiatives.  Read More

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Marketing in 2017: BSG’S POV

2016 is in the rearview mirror, but a flip of the calendar doesn’t mean things are any easier for marketers. With uncertainty, confusion, and change dotting the landscape, marketers are tasked with engaging audiences that are skeptical and overserved. So what’s next? Where should marketers focus? Some of BSG’s senior executives offer their ideas, predictions, and advice. Read More

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Burson-Marsteller Appoints Pollster Joel Benenson Worldwide Vice Chair

The chief strategist of Hillary Clinton's 2016 White House campaign will continue in his role leading Benenson Strategy Group. Read More

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POVPolitics@Burson-Marsteller: Post-election Implications and Lessons Learned

In the first edition of POVPolitics@Burson-Marsteller, BSG CEO Joel Benenson and Don Baer, Worldwide Chair and CEO of Burson-Marsteller, discuss what corporations and institutions can learn from this election. Read More