Benenson Strategy Group Joins Burson-Marsteller Network of Companies
NEW YORK, May 20, 2016 -- Burson-Marsteller, a leading strategic communications and global public relations firm, today announced that Benenson Strategy Group (BSG), a WPP-owned strategic research consultancy, has joined the Burson-Marsteller network of companies, effective immediately. BSG advises clients by marrying its language expertise with innovative research to deliver winning communications strategies.
"Benenson Strategy Group brings to the Burson-Marsteller network a team of world-class strategic counselors who have deep experience across the public and private sectors and provide excellent research and insights to deliver creative, results-oriented communications solutions to their clients," saidDonald A. Baer, Worldwide Chair and CEO, Burson-Marsteller. "I have known, respected and worked withJoel Benenson and members of his team for years, and we look forward to having them as part of theBurson-Marsteller family of companies."
Founded in 2000 and headquartered in New York, BSG ran the award-winning research and polling programs for President Barack Obama's 2008 and 2012 campaigns, has advised 11 Prime Ministers and Presidents worldwide, and is currently lead pollster and strategist on the presidential campaign of Hillary Clinton. BSG also has an extensive private sector and advocacy practice, including clients such as AARP, the American Civil Liberties Union, the National Football League, Toyota and Weight Watchers. In addition to New York, the firm has offices in Denver, London, Los Angeles, Philadelphia and Washington, D.C.
BSG will continue to be run by Co-Founders Joel Benenson, CEO, and Carl Rossow, Chief Operating Officer, along with its senior leadership team of Daniel Franklin, Mitch Markel and Amy Levin, all Partners at the firm.
"BSG helps clients connect with their key audiences through a deep and highly nuanced understanding of attitudes, values and behaviors," added Benenson. "We are a natural fit with Burson-Marsteller, which is renowned for providing creative, evidence-based strategic counsel to drive powerful results for its clients. We look forward to a long partnership focused on delivering exceptional work."
About Benenson Strategy Group Benenson Strategy Group (BSG) is a strategic research consultancy that marries language expertise with innovative research to frame choices to helpclients win in the most challenging competitive situations. Advising global corporations, political leaders and institutions in dynamic, competitive scenarios, Benenson Strategy Group has earned a reputation for expertise in the rhythm and nuances of language and words, and the underlying dynamics of consumer and political choices. Founded in 2000, BSG's headquarters are located in New York and also has offices in Washington, D.C., Los Angeles, London,Philadelphia and Denver. For more information, please visit www.BSGCO.com.
About Burson-Marsteller Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm's seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world's leader in communications services. For more information, please visit www.burson-marsteller.com.