Benenson Strategy Group (BSG), the nation’s leading strategic research consultancy, today announced the promotion of Danny Franklin to Managing Partner, effective immediately. Franklin, who has been a partner at BSG since 2013, will work with CEO Joel Benenson to set strategy and manage the firm’s client development efforts as well as new product initiatives.
“Danny has been a great asset since he joined BSG 10 years ago,” said Joel Benenson, CEO and Founder of BSG. “He has played a leading role in some of our most important work, across all three of our practice areas: Political, public interest advocacy and corporate. He has been a key player in BSG’s growth and will be instrumental in helping the firm get to the next level.
Benenson, who has served as lead pollster for President Barack Obama’s since the 2008 campaign, is currently serving as chief strategist on Secretary Hillary Clinton’s campaign.
Franklin, who joined the firm in 2006, will focus on developing the firm’s corporate practice, building on its expertise in corporate reputation, crisis management and competitive scenarios.
Franklin joined BSG in 2006 and has managed the firm’s polling and strategy for President Barack Obama since the beginning of the 2008 campaign. He has served as lead pollster for Sen. Cory Booker and dozens of congressional and statewide campaigns. With a specialty in the science of building and deepening trust, Franklin has also consulted for some of the largest brands and corporations in the world. A former speechwriter for Senate Democratic Leader Tom Daschle and Maryland Lt. Governor Kathleen Kennedy Townsend, Franklin has also led messaging strategy work for ACLU, SEIU, the Pew Charitable Trusts, the Rockefeller Foundation and Share Our Strength.
Benenson said that Franklin’s appointment will help the firm move more aggressively into the corporate and public interest sectors, taking advantage of its new relationship with Burson-Marsteller, without losing touch with the firm’s political roots. BSG joined the Burson-Marsteller network of companies in May.
“The diversity of BSG’s experience has always been critical to our success,” Franklin said. “As the media landscape changes, the way brands and political campaigns communicate and compete are beginning to converge. It’s exciting to be a leading player in helping clients understand how to win in this new landscape.”