FOR IMMEDIATE RELEASE
CHARLOTTE, NC, September 5, 2012 – Joel Benenson, Founding Partner and President of Benenson Strategy Group, was interviewed yesterday, Tuesday, September 4, in a “Daily Briefing” session before the Democratic National Convention hosted by National Journal and Atlantic Monthly. This particular program was titled, “The Election in Numbers: A Conversation with Leading Pollsters,” and dealt with a wide range of election topics in the news.
Joel Benenson is the lead pollster and a senior strategist for President Barack Obama, a role he has held since joining the Obama campaign in January 2007. Benenson was the first one on the program yesterday and was interviewed by Ron Fournier, editor-in-chief of National Journal, and Bill Plante, Senior White House Correspondent of CBS News. In a 34-minute Q&A including questions from the audience, Benenson was asked about and covered a variety of issues including race and politics, the fight on behalf of the middle class, negative and fact-based advertising, the dollar amount per voter being spent on advertising, the candidates on the economy, immigration, gender disparity, “bounce” in the polls, the Lilly Ledbetter Fair Pay Act, the silent majority and voter turnout, the increasingly advanced technology being used by campaigns with their surveys, and the pressure on political journalists due to the internet and the speed of reporting,
Please click on the link below to watch C-SPAN’s coverage of the interview with Joel Benenson.
About Benenson Strategy Group
Founded in 2000, Benenson Strategy Group (BSG) is known for its creative approach, aggressive analysis and ability to uncover the hidden architecture of public opinion. We help our clients succeed by tapping into strongly held values and helping position them in ways that resonate intensely with target audiences. The lead pollster for President Barack Obama’s national campaigns, the firm’s political clients include five U.S. Senators, the Democratic National Committee, the Democratic Congressional Campaign Committee and the Democratic Senatorial Campaign Committee. BSG has guided many Fortune 500 companies and leading advocacy groups through critical strategic and communication challenges including Toyota, ESPN, Hertz, The Campbell Soup Company, JP Morgan Chase, AARP, the NFL, the League of Conservation Voters, Project New West, SEIU and Third Way. BSG has offices in New York, Washington, D.C., Denver and Los Angeles.