Following the recent midterm elections, BSG's Pete Brodnitz and Mike Gehrke penned an op-ed for The Hill on the Democratic Party's need for a new communication strategy focused on economic successes and a growth agenda.
Said Brodnitz and Gehrke:
There is no question that wage stagnation is both an economic and political challenge. Voters say the main way to address stagnant wages is to create more growth. In a nationwide poll we conducted earlier this year, we asked voters if they were more likely to vote for “a Democratic candidate who is focused on economic security” or “a Democratic candidate who is focused on economic growth,” and voters preferred the latter by a 47-point margin. We also offered a similar choice between a growth candidate or one focused on income inequality—voters preferred the growth candidate, 65 to 27 percent.
Measures that distribute existing wealth more equitably such as raising the minimum wage and pay equity have considerable support, economic merit and they can galvanize core Democratic constituencies, but they do not represent a growth strategy. Similarly, proposals to reduce tax breaks for jobs that go overseas are popular but voters also do not see them as part of a growth agenda. Democrats focused heavily on these issues this election, but if they are looking to convince independent, moderate, and younger voters that the outcome of an election matters to their economic future, talking about minimum wage and outsourcing misses the mark.
To read the full article, please visit The Hill's Congress Blog.