Benenson Strategy Group (BSG) has named Giancarlo Sopo as director of marketing. Based in Midtown Manhattan, Giancarlo will lead BSG’s global corporate branding and communications as the firm continues its robust grow in the United States and abroad.
Giancarlo Sopo brings to BSG a dynamic background in strategic communications. He was previously a director of communications in the United States Congress and served as a BSG consultant in Latin America for the election of Dominican president Danilo Medina.
Giancarlo was born and raised in Miami and has been named one of America's top young Latinos by CNN en Español. His commentary has been featured in the Wall Street Journal, New York Times, CNN, Financial Times, and Univision.
About Benenson Strategy Group
Benenson Strategy Group (BSG) is a top strategic research consultancy that marries its language expertise with innovative research to help leading brands compete, connect, and convince. Our consultants are passionate about delivering deep insights into the minds of consumers, voters, and markets. From the President of the United States to Toyota and Intel, BSG is the trusted partner that many of the world's most successful brands turn to when they need to compete and win.