Insights & News

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Older Trump Voters Say They Oppose Key Elements Of GOP Obamacare Replacement

BSG’s recent study with GS Strategy on behalf of AARP reveals how older Americans feel about the latest healthcare proposal. Read More

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Reconnect and pick the right battles: Campaign vets outline the DNC's to-do list

Our CEO, Joel Benenson, and other campaign veterans sound off on what the Democratic Party needs to do now. Read More

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BSG’s Perspective on: CORPORATE REPUTATION

In today’s environment where American’s view of corporations is largely negative and values are misaligned, a strong corporate reputation is vital. In this perspective piece, we share what makes a successful corporate reputation campaign, and lay out what clients can expect from strategic corporate reputation initiatives.  Read More

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Marketing in 2017: BSG’S POV

2016 is in the rearview mirror, but a flip of the calendar doesn’t mean things are any easier for marketers. With uncertainty, confusion, and change dotting the landscape, marketers are tasked with engaging audiences that are skeptical and overserved. So what’s next? Where should marketers focus? Some of BSG’s senior executives offer their ideas, predictions, and advice. Read More

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Burson-Marsteller Appoints Pollster Joel Benenson Worldwide Vice Chair

The chief strategist of Hillary Clinton's 2016 White House campaign will continue in his role leading Benenson Strategy Group. Read More

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POVPolitics@Burson-Marsteller: Post-election Implications and Lessons Learned

In the first edition of POVPolitics@Burson-Marsteller, BSG CEO Joel Benenson and Don Baer, Worldwide Chair and CEO of Burson-Marsteller, discuss what corporations and institutions can learn from this election. Read More

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One on 1 Profile: Joel Benenson's Journey into Politics

NY1's Budd Mishkin profiles Hillary Clinton's chief strategist and pollster Joel Benenson, whose journey into politics included several intriguing stops along the way. Read More

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Benenson Strategy Group Wins Coveted Award at Marketing Week’s Data Storytelling Conference

Benenson Strategy Group (BSG), the leading strategic research consultancy, took home the top prize in the audience segmentation category for its work with the AA (the Automobile Association) at last night’s Data Storytelling Award ceremony, a Marketing Week event.   Read More

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Benenson Strategy Group Promotes Danny Franklin to Managing Partner

Benenson Strategy Group (BSG), the nation’s leading strategic research consultancy, today announced the promotion of Danny Franklin to Managing Partner, effective immediately. Franklin, who has been a partner at BSG since 2013, will work with CEO Joel Benenson to set strategy and manage the firm’s client development efforts as well as new product initiatives. Read More

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Benenson Strategy Group Joins Burson-Marsteller Network of Companies

Burson-Marsteller, a leading strategic communications and global public relations firm, today announced that Benenson Strategy Group (BSG), a WPP-owned strategic research consultancy, has joined the Burson-Marsteller network of companies, effective immediately. BSG advises clients by marrying its language expertise with innovative research to deliver winning communications strategies. Read More