Insights & News

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Values Can Be More Than Words On A Page

BSG CEO Joel Benenson shares thoughts on how to create a strong corporate culture in this Inc. article. Read More

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BSG Conducts Groundbreaking Study on Mental Wellness of Young People for Born This Way Foundation

Born This Way Foundation turned to BSG to conduct a nationwide survey to explore how a young person’s mental health is impacted by factors including their relationships and environment as well as the presence or absence of kindness in their lives. Read More

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GOP Must Win 'The Middle' To Get Health Care Bill Passed

Joel Benenson on CNBC providing insight to the Republican's health-care stall and sharing what has to happen to get legislation passed in Washington. Read More

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Your Brand Tracking Program Is All Wrong: Five Tips to Fix It

In this MarketingProfs article, our own Mitch Markel gives his 5 tips for fixing those stale brand trackers. Read More

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Why Baseball’s Future Relies on Nurturing Millennial Fandom

In this SportsBusiness Journal article, our Mitch Markel shares recent research BSG conducted on the state of baseball and offers his insights as to where the game should be focused and what it can do secure its future.  Read More

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Is this the New Way to Take the Political Pulse of the Nation?

In this recent article on OZY, BSG’s Amy Levin and other research leaders sound off on the future of political polling and the impact of online tools and social platforms. Read More

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BSG's Perspective on: SEGMENTATION

Creating focused and effective marketing and communications starts with understanding and segmenting your audience. BSG shares its views on segmentation, and examines the client benefits of letting values lead the way. Read More

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Democrats Debate Next Steps for Health Care Messaging

BSG’s Danny Franklin joins other pollsters and communication experts offering their thoughts on how Democrats should handle healthcare messaging going forward.   Read More

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Baseball is Boring but it Competes with Sex

NBC Deportes uses BSG’s data for this video reel on baseball’s Opening Day. Read More

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Opening Day is Alive and Well

This April baseball celebrates its 141st Opening Day. To kick off the season, Benenson Strategy Group (BSG) conducted a study with over 1,000 Americans to capture their ideas and experiences around Opening Day. Despite the issues facing the sport, we found that for many, Opening Day is still an enticing and celebrated pastime. Read More