- BSG founder and CEO Joel Benenson played a critical role in helping Procter & Gamble manage the launch of Olestra; he was a lead strategist for AOL during its capacity crisis; and his polling mapped the strategy for combating the construction of an Olympic stadium on New York City’s West Side.
- BSG Principal Peter Brodnitz oversaw the research for a variety of major companies, including national and international studies for Microsoft that helped the company with issues ranging from marketing to making substantial changes in its approach to difficult consumer issues.
- BSG Vice President Mitch Markel provided research and strategic consulting to the Campbell Soup Company during the successful launch of its Select Harvest brand and subsequent battle with Progresso.
BSG has also worked as a strategic partner to the world’s leading marketing and communications firms, including Saatchi & Saatchi, JWT (previously J Walter Thompson), Landor, ASK Public Strategies and BBDO Worldwide.
