The Benenson Strategy Group prides itself on bringing the speed, competitiveness and strategic imperatives of political consulting to its corporate work. Our creativity, methodological rigor and insight into the driving forces behind consumer choice have led the largest corporations in the world to seek BSG’s guidance during their most challenging moments:
- BSG founder and CEO Joel Benenson played a critical role in helping Procter & Gamble manage the launch of Olestra; he was a lead strategist for AOL during its capacity crisis; and his polling mapped the strategy for combating the construction of an Olympic stadium on New York City’s West Side.
- BSG Principal Peter Brodnitz oversaw the research for a variety of major companies, including national and international studies for Microsoft that helped the company with issues ranging from marketing to making substantial changes in its approach to difficult consumer issues.
- BSG Sr. Vice President Mitch Markel provided research and strategic consulting to the Campbell Soup Company during the successful launch of its Select Harvest brand and subsequent battle with Progresso; he played an integral role in helping Toyota through its recall issues of 2009/2010 and continues to provide research and strategy to the company; Mitch's research has helped develop marketing strategies for upstart companies and businesses, including BlueStar Energy, ESPNU, and Panera Bread Company's breakfast offering.
The BSG corporate client list includes Procter & Gamble, Campbell Soup Company, ESPN, The NFL, Cadbury, Pfizer, MassMutual, Shell Oil, Panera, TIAA-CREF, Verizon and Sonic Burger, to name just a few.
BSG has also worked as a strategic partner to the world’s leading marketing and communications firms, including Saatchi & Saatchi, JWT (previously J Walter Thompson), Landor, ASK Public Strategies and BBDO Worldwide.