The Benenson Strategy Group’s Integrated Insights™ line of products provides our clients with comprehensive, online market research by seamlessly integrating strategic online quantitative research with online one-on-one, in-depth iModerate® qualitative interviews. Integrated Insights™ gives you a complete understanding of consumers’ opinions, attitudes and behaviors and sets you on a winning course.
With the Integrated Insights™ approach, you gain a 360-degree awareness of your target consumers’ attitudes and opinions through sound quantitative data and in-depth qualitative learning. You learn not just what your customers are thinking but also how their opinions are formed. By showing you the underlying architecture of your customers’ opinions, Integrated Insights™ arms you with the quantitative and qualitative information you need to make strategic decisions and reach your targets in a way that is certain to persuade them.
Integrated Ad Insight™
BSG’s Integrated Ad Insight™ approach is ideal for use in any online test of any advertisement (be it finished, rough cut, animatic or storyboard, print, radio or TV). Integrated Ad Insight™ tells you which strategy is most effective and why, and what you can do to improve and strengthen individual aspects of each advertisement. After respondents’ monadic exposure to the advertisement itself and a series of quantitative questions to gauge their immediate reaction, respondents are engaged in real-time, one-on-one iModerate® interviews that probe specific survey responses and reactions. By engaging respondents in a dialogue about the ad, our interviewers learn what they’re thinking from their words and phrases and why they responded positively or negatively.
Using this method, BSG’s Integrated Ad Insight™ arms you with the in-depth information and full learning you need to make strategic decisions regarding your creative approach. Through analysis of respondents’ verbatim responses, the BSG method also allows you to learn more about how ads can be subtly refined and strengthened to deliver on core communication and brand equity-building objectives.
Integrated Strategic Insight™
BSG’s Integrated Strategic Insight™ approach is ideal for any custom quantitative online study. Integrated Strategic Insight™ offers a comprehensive understanding of consumers’ underlying attitudes and opinions in real time in the context of strategic research objectives. After completing quantitative questioning, respondents are then engaged in one-on-one qualitative interviews that probe into their specific responses. By analyzing the respondents’ own words and phrases, we are able to understand not only how they’re thinking but also why and how their opinions were formed. Using this approach, Integrated Strategic Insight™ arms you with the in-depth information and full learning you need to make informed, strategic decisions regarding key business initiatives and strategies.
Integrated Message Insight™
BSG’s Integrated Message Insight™ approach is ideal for any quantitative online study that tests alternative messaging strategies and scenarios that a brand could employ in the marketplace or in the media. The BSG approach offers you a comprehensive understanding of respondents’ reactions to specific scenarios, as well as consumers’ underlying attitudes and opinions, in the context of the messages themselves. Following quantitative questioning and monadic exposure to messaging, respondents are then engaged in one-on-one iModerate® interviews that probe their specific responses to the scenarios as well as to the messaging language itself, providing in-depth understanding of the advantages that certain approaches have over alternatives. Using this approach, Integrated Message Insight™ gives you the detailed information you need to make informed strategic decisions regarding potential public relations challenges.
Integrated Concept Insight™
BSG’s Integrated Concept Insight™ approach is recommended for any quantitative online study that explores new potential concepts that could be brought forward in the marketplace. This approach allows clients to fully understand the competitive marketplace environment, including the underlying attitudes and opinions of consumers themselves. After quantitative questioning and monadic exposure to a concept, respondents are then engaged in one-on-one iModerate® interviews in which moderators probe respondents’ reactions to the concept itself, providing detailed understanding of why specific concepts work or do not work. Moderators refer back to each respondent’s prior attitudinal data to maximize the dynamic nature of the interview. Using this approach, Integrated Concept Insight™ arms you with the in-depth information you need to make informed strategic decisions regarding the introduction of new concepts.
Integrated Tracking Insight™
BSG’s Integrated Tracking Insight™ approach is ideal for any quantitative online tracking study that measures the dynamic of the marketplace as well as the underlying attitudes and opinions of consumers themselves. After quantitative questioning, respondents are engaged in one-on-one iModerate® interviews in which moderators probe respondents’ specific answers given in the quantitative portion of the survey. This ensures that you gain critical knowledge more quickly as to why perceptions and/or attitudes toward your brand are changing. Integrated Tracking Insight™ arms you with the in-depth information you need to understand whether you need to respond rapidly to shifts in brand perceptions, or avoid overreacting to unimportant attitudinal changes.
