L.A. Mayoral Primary Poll
L.A. Mayoral Primary Poll

USC Sol Price School of Public Policy/LA Times Los Angeles Mayoral Primary 2013

Benenson Strategy Group, in conjunction with M4 Research and iModerate Research Technologies, conducted polling for the USC Sol Price School of Public Policy and the LA Times on the Los Angeles Mayoral Primary election. This included:

• A phone poll of 500 likely voters conducted from February 24-27, 2013.

• An online ad test to assess how voters' views shifted when they watched ads from the three candidates with TV commercials. This included both quantitative and qualitative analysis. Research was conducted from February 24-28, 2013.

See USC’s press release about the polling here.

Telephone Poll methodology

Telephone Poll topline report

Telephone Poll crosstabs



Online Poll methodology

Online Poll topline report


For further information, please contact Amy Levin, Head of BSG's LA office

BSG Los Angeles
530 Wilshire Blvd Suite 203
Santa Monica, CA 90401
310.775.2601