The Benenson Strategy Group is a full-service research firm with advanced expertise in all stages and forms of quantitative and qualitative research, including telephone- and Internet-based surveys, mall tests, in-home usage studies and online one-on-one interviews.
What distinguishes BSG is the way we use these methodologies to provide our clients with strategic direction. Each stage of a research plan is viewed as an interlocking product that is uniquely crafted for each client. Focus groups aid in the development of survey instruments and also cast light on data obtained with quantitative products. Online surveys are complemented with cutting-edge qualitative tools that bring depth and color to respondents’ answers.
And when clients need insight beyond the reach of current research methodologies, BSG has the answer: iModerate Research Technologies, our sister company and the leading provider of Internet qualitative research. Using proprietary software developed by the founders of BSG, iModerate allows moderators to engage survey respondents one-on-one in real time, providing the deepest understanding of what drives their choices.
This wide array of research methodologies will get you closer to the insight you need to understand and win in your competitive environment. In detail:
Survey Research: Strategic survey research forms the bedrock of BSG’s work. There are no standardized questionnaires at BSG: Each instrument is built to get the answers you need from your target audience. We pride ourselves on working closely with our clients, matching your knowledge of the competitive environment with our expertise in messaging and methodology in order to ensure that you obtain the depth and range of information you’re seeking.
Focus Groups: The focus group experience is most valuable when a moderator has the flexibility to explore ideas and impressions raised by participants. That’s why your BSG focus groups will be moderated by the same senior consultants who have developed your focus group guide: to ensure that improvisation is always geared to new learnings, and to provide insights that advance your understanding. And because the senior consultant is moderating, the results of your focus group research form the foundation of all further research and strategic recommendations.
Internet Polling: BSG has been a leader in Internet quantitative research, providing our clients with Internet polling that is quick and economical but as methodologically rigorous and accurate as any telephone poll. We’ve developed proprietary techniques that correct for the demographic imbalances of the online population, ensuring that our samples accurately reflect your target subjects, and our findings offer you the road map you need for your competitive environment. When required, we make the quantitative qualitative by adding iModerate’s real-time applications to your unique research package.