The Firm

  • Joel Benenson
  • Carl Rossow
  • Peter Brodnitz
  • Daniel Franklin
  • Mitch Markel
  • Amy Levin
  • Michael Gehrke
  • Wei Guo
  • Katie Connolly
  • Amanda Bowles
Joel Benenson

Founding Partner, President and CEO

Joel Benenson is the Founding Partner, President and CEO of the Benenson Strategy Group, which he co-founded in 2000. He has served as a strategic analyst and adviser to heads of state, senior members of Congress and other national political leaders, business leaders, and major advocacy and charitable institutions. Read more

Carl Rossow

Co-founder and Chief Operating Officer

Carl Rossow is a co-founder and the Chief Operating Officer of the Benenson Strategy Group and has more than 15 years' worth of experience in the research industry as a researcher and technologist. Rossow has carved out a niche as a research expert, drawing off experience with telephone, mall-test, in-person and online methods. Read more

Peter Brodnitz

Principal

Pete Brodnitz is a Principal at the Benenson Strategy Group. He brings more than two decades of research experience to his clients, ranging from providing strategic polling to heads of state on four continents to spearheading domestic political work at all levels (from nationwide to state legislative and municipal), to doing Fortune 500 corporate research and working with nonprofits and strategic think tanks. Read more

Daniel Franklin

Principal

Daniel Franklin is a Principal at the Benenson Strategy Group. Throughout 2007 and 2008, he was responsible for managing the polling for BSG's work on the Obama for America campaign and Sen. Frank Lautenberg's re-election campaign in New Jersey... Read more

Mitch Markel

Principal

Mitch Markel, Principal, is a classically-trained opinion researcher and an expert in marketing strategy, brand communication, and targeting. He has worked to develop marketing and communications plans for leading Fortune 1000 companies covering wide-range of industries including: oil, telecommunication, food & beverage, sports & entertainment, consumer package goods, financial services and insurance. Read more

Amy Levin

Principal

Amy Levin is a Principal and the head of Benenson Strategy Group's Los Angeles office. She has advised issue advocacy organizations such as AARP, the League of Conservation Voters, EMILY's List, and Tom Steyer's NextGen Climate Action on some of the most significant progressive challenges of the day. Read more

Michael Gehrke

Vice President

After building a reputation as one of the Democratic Party's top campaign staffers and political operatives over the past 20 years, Mike Gehrke joined BSG in the fall of 2010.His prior work includes serving as the White House Director of Research for President Bill Clinton, the Research Director for the Presidential campaign of Sen. John Kerry... Read more

Anne Board

Vice President

As Vice President of Marketing, Anne is an integral member of Benenson Strategy Group's management, leading the firm's marketing and communications efforts, helping develop and strengthen the firm's national reputation and brand across various industries and platforms, and helping shape the firm's strategic direction and continued growth. Read more

Wei Guo

Vice President

Wei Guo is Vice President of Finance and Operations. He is responsible for the accounting and financial functions of the firm. Wei is also in charge of operational functions such as risk management and process improvement. Read more

Katie Connolly

Senior Associate

Katie Connolly is a Senior Associate in Washington DC, working exclusively on our projects for the White House and President Obama's re-election campaign. Connolly came to BSG from the BBC, where she was a Washington correspondent reporting on US news across all of the BBC's worldwide platforms - online, radio and television. Read more

Amanda Bowles

Senior Associate

Amanda Bowles is a Senior Associate at the Benenson Strategy Group. Since joining BSG in 2006, Amanda has played a significant role in managing projects on both the political and corporate side. Throughout 2007 and 2008, Amanda was an integral part of BSG's work on the Obama for America campaign... Read more

The Firm
Who We Are
The Firm

Benenson Strategy Group is a global strategic research and consulting firm. We deliver game-changing strategies to help our clients navigate tough issues and communication challenges. Our work reveals the hidden architecture of opinion and provides actionable insights that we use to design winning strategies for our clients.

Benenson Strategy Group has helped clients win elections, launch products, reposition brands, beat back competitive challenges, and overcome public affairs crises.

We bring to all of our work a unique combination of cutting-edge analysis and unmatched expertise in communications and messaging.  Our executives have backgrounds in journalism, campaigns, and media as well as expertise in all stages and forms of quantitative and qualitative research and advanced statistical analysis.

Benenson Strategy Group is not a polling factory.  With us, you get experience as well as a firm with the ability and drive to look beyond old patterns and habits.

With Benenson Strategy Group, events don't shape you; you shape events.


  • Mitch Markel
  • mmarkel@bsgco.com
  • 212.823.0784
  • Daniel Franklin
  • dfranklin@bsgco.com
  • 212.702.8777
  • Amy Levin
  • alevin@bsgco.com
  • 310.935.3056
  • Daniel Franklin
  • dfranklin@bsgco.com
  • 212.702.8777
  • Amy Levin
  • alevin@bsgco.com
  • 310.935.3056
  • Pete Brodnitz
  • pbrodnitz@bsgco.com
  • 202.688.1803
  • Pete Brodnitz
  • pbrodnitz@bsgco.com
  • 202.688.1803
  • Daniel Franklin
  • dfranklin@bsgco.com
  • 212.823.0783
  • Pete Brodnitz
  • pbrodnitz@bsgco.com
  • 202.688.1803
  • Amy Levin
  • alevin@bsgco.com
  • 310.935.3056
  • NYC Office 212.702.8777
  • DC Office 202.339.6060
  • Denver Office 303.928.8400
  • LA Office 310.775.2601
  • info@bsgco.com