Benenson Strategy Group Welcomes Anne Board as Vice President, Marketing
June 12, 2012
FOR IMMEDIATE RELEASE
NEW YORK, NY – Benenson Strategy Group (BSG) announced today that Anne Board has joined the firm as Vice President of Marketing. In this newly created role, Board will work with Joel Benenson, the firm’s founder, and the rest of the BSG team to further develop and strengthen the firm’s national reputation and brand across various industries and platforms.
“We are delighted that Anne Board has joined the Benenson Strategy Group team,” said Joel Benenson, President of Benenson Strategy Group. “Anne comes to us with an extraordinary resume and breadth of experience in similar roles at some of the best known firms in their industries, including McKinsey & Company, Russell Reynolds Associates, a leading executive search firm, and the prestigious law firm, Davis Polk & Wardwell.”
Benenson said Board will be an integral member of BSG’s management team and help shape the firm’s strategic direction and continued growth.
Previously Board was the Director of External Relations at American Securities and Director of Marketing & Business Development for Mayer Brown. From 2000 to 2006, Board was Director of External Relations for McKinsey & Company working with industry and functional practices of the firm including financial institutions, media, entertainment and technology, consumer, and corporate governance. Board was also involved with the firm’s relationships with key external institutions including the Aspen Institute, the Conference Board, the Council on Foreign Relations, and the World Economic Forum. Board has more than 25 years of marketing experience having worked as well for Arthur Andersen, Davis Polk & Wardwell, Russell Reynolds Associates, General Motors, Cummins Engine, and Goodyear.
A graduate of Vassar College, Board received her MBA from the Yale School of Management. She is currently a member of The Wall Street Journal’s Women in the Economy Task Force, New York Women in Communications, 85 Broads, the Yale Center for Customer Insights, and 100 Women in Hedge Funds. She also serves on the Board of Directors of Odyssey House, long-term rehabilitation residences based in Harlem and is a former member of the Board of the Girl Scout Council of Greater New York.
About Benenson Strategy Group
Founded in 2000, Benenson Strategy Group (BSG) is known for its creative approach, aggressive analysis and ability to uncover the hidden architecture of public opinion. We help our clients succeed by tapping into strongly held values and helping position them in ways that resonate intensely with target audiences. The lead pollster for President Barack Obama’s national campaigns, the firm’s political clients include five U.S. Senators, the Democratic National Committee, the Democratic Congressional Campaign Committee and the Democratic Senatorial Campaign Committee. BSG has guided many Fortune 500 companies and leading advocacy groups through critical strategic and communication challenges including Toyota, ESPN, Hertz, The Campbell Soup Company, JP Morgan Chase, AARP, the NFL, the League of Conservation Voters, Project New West, SEIU, and Third Way. BSG has offices in New York, Washington, D.C., Denver, and Los Angeles.