The goal for BSG is to always go beyond the numbers, to make sure our clients can look at the data and know not just what their audience is saying it, but why they are saying; what are the underlying feelings driving their attitudes. That’s also why when we work for our clients, we never dump data in a client’s lap and just pile up the numbers. We are available for any follow-up necessary and expect to work as part of your strategic team.	Our Approach Our firm is driven by the goal of providing both reliable numbers and insights as to the attitudes and beliefs that voters and consumers bring to their decision-making. Understanding these attitudes and beliefs is the key to developing winning strategies. Using a full array of research techniques, from focus groups to highly sophisticated attitudinal and message testing to advanced statistical analysis, our approach is designed to take us deeper into the mind of the target audience to understand what drives them and what moves them. Our aggressive analytical approach helps us create clear, reachable and most importantly, persuadable targets for our clients so that they maximize the use of their resources and spend their energy communicating with those they need to persuade in order to win. By treating each challenge as unique, we design a research plan working with our clients, that lays out the building blocks that ensure that, however complex their situation or the dynamic they are facing, we can provide a strategic roadmap with real solutions, for the messages and the tactics they need to win. We are continually building on our experience, but never trying to replicate what we have done before. We start from scratch on every project, treating each situation as unique, while leveraging our experience in working on some of the most difficult challenges in the corporate and political world in recent years. In the corporate sphere, Joel Benenson played a critical role helping Procter & Gamble manage the launch of Olestra; he was a lead strategist for AOL during its capacity crisis and his polling mapped out the strategy for combating the construction of an Olympic Stadium on Manhattan’s West Side. Mr. Brodnitz oversaw the research for a variety of major companies, including national and international studies for Microsoft that helped the company with issues ranging from marketing to helping them substantially change their approach to difficult consumer issues. By digging deeper into what drives voters in campaigns, we have played a critical role in designing winning campaigns ranging (in just the past two years) from heads of state, to Governors, to Mayor and City Council. Our experience includes successful campaigns in states as diverse as New Jersey, Virginia, Oregon, Iowa, Nevada, Ohio, as well as international campaigns in both Asia and Latin America and the Carribbeans.