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Our
Firm
The
Benenson Strategy Group is a nationally recognized strategic research and
consulting firm with a reputation for being energetic, fast-paced,
analytically aggressive, priding ourselves on developing strategies and
tactics for clients and campaigns that achieve one objective: winning.
Founded
in 2001, The Benenson Strategy Group’s clients include
Governors, U.S.
Senators, Congressman, major labor unions, the DCCC, the DSCC, Fortune 100
companies and major non-profits. We
bring to all of our work a unique combination of cutting edge analysis and
high-level professional communication skills that enable BSG to provide our clients with clear,
compelling and sustainable strategies for persuading consumers and voters
of their position.
The
Benenson Strategy Group is a consulting firm, not a polling factory. We are
rigorous in developing new and creative approaches to assess underlying
attitudes and beliefs of target audiences, and we never use cookie cutter
approaches.
Your challenge or campaign is yours; it is unique. And BSG always treats it that way. Our goal is to
be a collegial part of your strategic team and our mission is to help you
test and develop the right messaging strategies and tactics to ensure that
you prevail.
The
firm’s two principals are Joel Benenson and Peter Brodnitz. They have
both served as pollsters and strategic consultants on scores of campaigns.
Mr. Benenson managed the internal polling operation for Clinton-Gore
’96 and Gov. James McGreevey and served as Senator Robert Menendez's pollster in his race for senate from New Jersey. Mr. Brodnitz
was the pollster to Governor Tim Kaine of Virginia’s
campaign in 2005, as well as Senator Jim Webb's campaign in 2006. Since 2004 Mr. Brodnitz has also polled for two
successful campaigns for head of state. Mr. Benenson was the pollster for
the President of the Dominican
Republic in his first election in 1997.
The
Benenson Strategy Group has helped clients win elections, launch new
products, beat back competitive challenges and diffuse public affairs
crises. We have worked on five continents and in more than two dozen
countries.
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