What are the most potent drivers of choice and change?
People approach decisions with deeply-held, often conflicting values. These values help define how we make purchases, join organizations, champion causes and support candidates.
Leaders who understand and root messages and strategies in the deeply held values of consumers have an edge in today’s data-rich world.
Benenson Strategy Group knows how to uncover and clarify the deeply-held values that shape decision frames and choices. Then, we develop messages that enable you to connect with your audiences and compete to win.
- Values Intensity Indexing
- Fault Line Analysis to identify the arguments and messages that differentiate you from the competition.
- Emotional Indexing