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Thank You.

Thank you for taking the time to give your honest thoughts and opinions on ADL. This is a crucial time to think about the future of our organization. Your responses play a pivotal role in understanding what ADL stands for, and where ADL can continue to evolve our branding. When answering these questions, please be as open and honest as possible – your name will not be connected with your response, and the responses will only be analyzed in aggregate.

ADL, In Your Own Words

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If you had to explain to your friends or family what ADL is, what would you say to them? How would you describe the organization to someone who doesn’t know anything about ADL?

QUESTION 1 of 5

ADL Evolution

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When thinking about the past few years, how do you think ADL has evolved over this time? What has changed about the organization? From your perspective, are these changes positive or negative – and why? If there is an aspect of the organization that has not changed and you think should, please explain what it is and how you would wish to change it.

QUESTION 2 of 5

The Distinctiveness 
of ADL

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When thinking about ADL in its entirety, what makes it unique? What is it that ADL is or does that no other organization can match?

QUESTION 3 of 5

A World Without ADL  

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Close your eyes for a moment and imagine a scenario in which ADL stopped operating as of today. In your opinion, how would the world be different? What kind of impact would this have on people? Please try to focus on those who ADL fights for and on behalf of.

 

Still thinking about this scenario, how would Americans be different or impacted? How would the Jewish community be different or impacted? How would other groups that are impacted by hate (Black communities, LGBTQ communities etc.) be different or impacted?

QUESTION 4 of 5

About ADL…

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Please read the following statement carefully:

 

ADL is a leading anti-hate organization that was founded in 1913 in response to an escalating climate of antisemitism and bigotry. Today, ADL is the first call when acts of antisemitism occur and continues to fight all forms of hate. A global leader in exposing extremism, delivering anti-bias education, and fighting hate online, ADL’s ultimate goal is a world in which no group or individual suffers from bias, discrimination, or hate.

 

Does this statement align with how you currently think of or talk about ADL? Please explain why it does or it does not align in your view. Are there certain words or facts in the statement that are most important, or are there phrasing or words that perhaps do not work – if so, please explain why. Be as specific as possible.

QUESTION 5 of 5

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