Alyssa Domash is a research manager in BSG’s New York office where she has worked across a wide variety of clients ranging from Fortune 500 companies to nonprofits. Alyssa has years of experience telling compelling, data-driven stories to help her clients make strategic business decisions.
Alyssa has a deep understanding of both qualitative and quantitative research, across a myriad of methodologies, including focus groups and IDIs, along withs brand tracking, segmentations, A&U’s, and market sizing, among others.
Alyssa grew up in the Chicago suburbs and graduated from the Smith School of Business at the University of Maryland with a degree in Marketing and Supply Chain Management. In her free time, she enjoys running, cooking, and seeking out the best matcha lattes in New York City.