Amy Levin opened and heads BSG’s California office. She also recently launched Breakthrough Campaigns, an independent boutique division focusing on her political and advocacy clients.
Amy’s specialties include the development of Value-Based Narratives. Using techniques that are equal parts art and science, Amy creates what she calls “the story of your values” — providing a durable through line for clients’ agendas, stories and messaging.
She has worked at campaigns in every level across the country, with particularly strong expertise in the West. In Colorado, she polled for the independent-expenditure campaign to elect Jared Polis as governor and led the state polling for Hillary Clinton’s presidential campaign (along with all of its millennial research nationally). Her polling helped underdogs Deb Haaland and Nanette Barragan win tough intra-party contests for Congress in New Mexico and California, respectively. She continues to advise the Congresswomen as well as Representatives Harley Rouda and Josh Harder of California after helping them defeat long-time Republican incumbents in 2018.
Amy is particularly proud of her work with ballot initiative campaigns that have had a profound impact on people’s lives. After helping expand Medicaid in Maine in 2017, she joined teams in Utah, Idaho, and Nebraska to do the same in 2018. She also led the polling for successful campaigns to raise the minimum wage in Missouri and Arkansas, expand voting rights in Michigan, and crack down on payday lenders in Colorado.
Amy has advised leading issue-advocacy organizations including AARP, EMILY’s List, ACLU, Everytown, and SEIU-UHW. She is known for finding language that can persuade the middle while still motivating the base on issues including economic reforms, gun safety, reproductive rights, and immigration. Amy takes great pleasure in rooting out “advocate-speak” and “wonk-words.”
Many of the skills from the political world inform Amy’s work with media and technology companies. Amy uses research to help companies – including Uber, Intel, GoFundMe, VH-1, Cosmopolitan magazine, and the XO Group – communicate on corporate values, reputation, and public affairs.
In the 2008 election cycle, Amy took a break from polling to write and produce ads on behalf of Obama for America and other campaigns.
Amy has a master’s degree in public policy from Harvard’s Kennedy School of Government and received a bachelor’s degree in applied mathematics from Harvard. She has also been commissioned a Kentucky Colonel.