Andrew Fu


Andrew manages BSG’s longitudinal strategic monitoring work. Bringing together experience from both the fieldwork and analytical sides of the business, he is BSG’s go-to resource for tracking research, with expertise in designing studies for ongoing monitoring of brand health and market landscapes, fielding the research across multi-country and multi-language samples, and analyzing data to identify developments over time.


Prior to BSG, Andrew worked for the qualitative research firm iModerate (now a part of 2020/Schlesinger Group), and hold’s a Master’s Degree in Media, Culture, and Communication from New York University.


Raised in Silicon Valley and now residing in Colorado, Andrew enjoys visits to the mountains with his family and still gets excited when it snows.

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Why do you do what you do?

I believe that striving for understanding of others and of different perspectives is one of the noblest pursuits.
What are you happiest doing?
Cooking a nice meal while listening to tunes