METHODOLOGICAL
SUPPORT

FOR YOUR INTERNAL RESEARCH PROJECTS

Working collaboratively with your teams, we ensure your internal projects are methodologically sound and produce valid and reliable data and insights. Based on our over two decade’s experience fielding thousands of projects, we know market research from start-to-finish. With your teams, we will review research designs, make data collection and fielding recommendations, anticipate problems, help monitor vendors, and create a plan for success. 

Our involvement is flexible and can be defined project-by-project. We can work with your teams on projects from start to finish or intermittently as a quality check or methodological resource.  

Quantitative and qualitative research consulting services include:

Sampling

Define target audiences

Estimate feasibility

Confirm sample integrity

Analyze sample counts

Data Collection

Evaluate and select
data collection mode

Evaluate and select vendors

Define timelines 

Develop strategies for fielding oversamples

Quotas

Define quotas

Develop quota strategy
for fieldwork

Weighting

Define weighting goals / priorities

Confirm weighting appropriateness

and accuracy 

Confirm data integrity post weighting

Integrate oversamples

Questionnaire Design

Review for question order bias

Review scales

Research Tools

Propose alternate tools for

collecting and analyzing data

Recruiting

Define target audiences

Estimate feasibility

Recommend modes for outreach

Define timelines

List Management

Analyze list fields and counts

Vendor Recommendations

Across research activities