
METHODOLOGICAL
SUPPORT
FOR YOUR INTERNAL RESEARCH PROJECTS
Working collaboratively with your teams, we ensure your internal projects are methodologically sound and produce valid and reliable data and insights. Based on our over two decade’s experience fielding thousands of projects, we know market research from start-to-finish. With your teams, we will review research designs, make data collection and fielding recommendations, anticipate problems, help monitor vendors, and create a plan for success.
Our involvement is flexible and can be defined project-by-project. We can work with your teams on projects from start to finish or intermittently as a quality check or methodological resource.
Quantitative and qualitative research consulting services include:
Sampling
Define target audiences
Estimate feasibility
Confirm sample integrity
Analyze sample counts
Data Collection
Evaluate and select
data collection mode
Evaluate and select vendors
Define timelines
Develop strategies for fielding oversamples
Quotas
Define quotas
Develop quota strategy
for fieldwork
Weighting
Define weighting goals / priorities
Confirm weighting appropriateness
and accuracy
Confirm data integrity post weighting
Integrate oversamples
Questionnaire Design
Review for question order bias
Review scales
Research Tools
Propose alternate tools for
collecting and analyzing data
Recruiting
Define target audiences
Estimate feasibility
Recommend modes for outreach
Define timelines
List Management
Analyze list fields and counts
Vendor Recommendations
Across research activities