Thank you for taking the time to give your honest thoughts and opinions on JFS. With the 150th anniversary approaching, this is a crucial time to think about the future of our organization, and how we can brand, position, and communicate about ourselves to the community, our clients, our donors, and our partners. As we begin this endeavor, we wanted to start by getting feedback from the people closest to the brand – our employees and board members. Your responses play a pivotal role in understanding what JFS’s current perceptions are, and where JFS can continue to evolve our branding and marketing. When answering these questions, please be as open and honest as possible – your name will not be connected with your response, and the responses will only be analyzed in aggregate.
Your JFS Elevator Pitch
What’s your 30-second “elevator pitch” that you give when describing or talking about JFS to your friends and family?
QUESTION 1 of 8
What challenges do you face when you talk about JFS to people outside the organization? What is difficult to communicate about what JFS is and does?
QUESTION 2 of 8
With Great Stories
Are there any similar organizations you feel do a great job of communicating their “story” to the public?
Which one(s) and what are they saying?
QUESTION 3 of 8
The Evolution of JFS
How do you think JFS has changed or evolved over the past few years?
The past decade?
QUESTION 4 of 8
In your opinion, what makes JFS unique or different, compared to other similar organizations? What would be missing if JFS didn’t exist?
QUESTION 5 of 8
Your JFS Experience
Why or how did you first get involved with JFS? How does working at or with JFS make you feel? Can you describe a program or service that JFS either currently offers or has offered in the past that made you feel really proud to be associated with JFS?
QUESTION 6 of 8
Is JFS "Jewish"?
Other than the word “Jewish” being in their name, do you consider JFS a Jewish organization? Why or why not?
What, if anything, does JFS do that makes it a Jewish organization?
Regardless of whether you do or don’t think it’s a Jewish organization, what does “being a Jewish organization” mean?
How do you think the “Jewish” part of JFS name impacts the organization? Does the Jewish part of the name help or hurt with fundraising – how so? Does it help or hurt with partnerships and getting individuals to use or take advantage of its programs and services – how so?
QUESTION 7 of 8
150 Years of JFS
What opportunity do you think the 150th anniversary presents? What is your goal for this milestone and beyond?
QUESTION 8 of 8
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