Insights & News

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An Interview with Joel Benenson, Chief Strategist and Pollster to Obama and Clinton Campaigns

The Politic sits down with CEO Joel Benenson to discuss presidential campaigns, politics, polls, and more.  Read More

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CEOs Stepping Forward on Political and Social Issues

Joel Benenson and other thought leaders weigh in on whether or not CEO’s should speak out in this Fierce CEO article. Read More

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4 Less-Considered Tips To Manage Your Next Crisis

BSG’s Mitch Markel details the things that aren’t in your crisis playbook (but probably should be) in this MediaPost article. Read More

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Bold Or Backseat? CMOs, Here's How To Guide How Your CEO Speaks Out On Charged Issues

In this Forbes article, Joel Benenson presents BSG’s research on the subject and provides his four guideposts for decision making. Read More

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BSG’s Latest Research for Born This Way Foundation Explores the Digital Lives of Young People

The new Digital Communities study focuses on youths’ mental health and their online behavior. Read More

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5 Segmentation Mistakes and How to Avoid Them

This BSG insight piece explains the steps organizations can take to set themselves up for an effective segmentation. Read More

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Benenson Strategy Group Congratulates New Jersey Governor-elect Phil Murphy

Firm celebrates decisive Murphy victory Read More

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The Untold Stories of Election Day 2016

In this Esquire Magazine piece, Joel Benenson joins other political leaders and media pundits to provide an oral history of Election Day 2016. Read More

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Lady Gaga Shares Messages About Kindness & Awareness on World Mental Health Day

Billboard details Gaga’s social postings, many of which cite BSG’s work with the Born This Way Foundation. Read More

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The Opportunities & Challenges of Consumers' Return to Home Kitchens

In the latest FoodNavigator podcast, BSG Managing Partner Danny Franklin dishes on the latest food trends and takeaways from our recent food study. Read More