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BSG'S FOCUSED JEWISH RESEARCH PRACTICE

Providing meaningful
insights about your community and stakeholders that drive action and results

EFFICIENT & AFFORDABLE SURVEYS TO GET THE DATA AND INSIGHTS YOU NEED

BSG is a strategic research consultancy that specializes in understanding the Jewish community

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We have a proven track record of researching Jewish individuals at the global, national and local community level

We combine the best techniques from the political, corporate and non-profit worlds to develop effective marketing and communication strategies

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How we help Jewish organizations

Donor Understanding & Engagement

Issue Polls & Sentiment Tracking

Program Assessment & Evaluation

(Potential) Donor Segmentation & Targeting

Community Needs
Assessment

Messaging & Communication Strategy

Brand Positioning, Architecture
& Narrative Development

Sponsorship & Event Impact

We work with Jewish organizations of all sizes

Locally engaged Jewish community survey research

New proprietary research methodology to reach jewish individuals in smaller markets and communities

 

Jewish Organizations have long sought to research those living within small(er) markets and individual communities in order to better understand them and their needs.

 

However, researching Jewish individuals in such geographically tight areas was costly, inefficient and in many cases, near impossible. As such, organizations would either forgo any attempt to get market-specific insights or rely on broader studies and assume similarities applied to individual markets.

 

BSG has pioneered a new methodological approach that now enables organizations to conduct primary, custom research surveys with Jewish individuals in geographically small areas (as low as 20,000 people.)

Relies on a unique, hybrid sampling and survey invite approach based on SMS and mailed postcard recruiting 

Sample is obtained using a proprietary list of likely Jewish households based on the latest in modelling and predictive techniques

Reaches readable base size of self-identified Jews with low/medium to high engagement with the Jewish community in their area

Recruitment and screening criteria can include demographics and other subgroup definitions

Typical survey length is 10-12 minutes

THIS NEW OFFERING MEANS JEWISH ORGANIZATIONS CAN:

Assess the needs or attitudes of members of individual communities to develop services, offerings and communications at the individual community level

1

Measure brand awareness and perceptions of the organization at the local level

2

Compare needs, attitudes, perceptions, etc. of individuals across markets
to identify notable commonalities and differences

3

Test effectiveness of market specific campaigns, new programs, services, etc.

4

Isolate and deep dive into individual communities or markets to diagnose issues within a market

5

Provide organizations with ability to prioritize market investments

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Learn more about our focused Jewish practice

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