BSG is a strategic research consultancy that specializes in understanding the Jewish community
We have a proven track record of researching Jewish individuals at the global, national and local community level
We combine the best techniques from the political, corporate and non-profit worlds to develop effective marketing and communication strategies
How we help Jewish organizations
Donor Understanding & Engagement
Issue Polls & Sentiment Tracking
Program Assessment & Evaluation
(Potential) Donor Segmentation & Targeting
Community Needs
Assessment
Messaging & Communication Strategy
Brand Positioning, Architecture
& Narrative Development
Sponsorship & Event Impact
We work with Jewish organizations of all sizes
Locally engaged Jewish community survey research
New proprietary research methodology to reach jewish individuals in smaller markets and communities
Jewish Organizations have long sought to research those living within small(er) markets and individual communities in order to better understand them and their needs.
However, researching Jewish individuals in such geographically tight areas was costly, inefficient and in many cases, near impossible. As such, organizations would either forgo any attempt to get market-specific insights or rely on broader studies and assume similarities applied to individual markets.
BSG has pioneered a new methodological approach that now enables organizations to conduct primary, custom research surveys with Jewish individuals in geographically small areas (as low as 20,000 people.)
Relies on a unique, hybrid sampling and survey invite approach based on SMS and mailed postcard recruiting
Sample is obtained using a proprietary list of likely Jewish households based on the latest in modelling and predictive techniques
Reaches readable base size of self-identified Jews with low/medium to high engagement with the Jewish community in their area
Recruitment and screening criteria can include demographics and other subgroup definitions
Typical survey length is 10-12 minutes
THIS NEW OFFERING MEANS JEWISH ORGANIZATIONS CAN:
Assess the needs or attitudes of members of individual communities to develop services, offerings and communications at the individual community level
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Measure brand awareness and perceptions of the organization at the local level
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Compare needs, attitudes, perceptions, etc. of individuals across markets
to identify notable commonalities and differences
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Test effectiveness of market specific campaigns, new programs, services, etc.
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Isolate and deep dive into individual communities or markets to diagnose issues within a market
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Provide organizations with ability to prioritize market investments
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