Thank you for taking the time to give your honest thoughts and opinions on JFS. With the 150th anniversary approaching, this is a crucial time to think about the future of our organization, and how we can brand, position, and communicate about ourselves to the community, our clients, our donors, and our partners. As we begin this endeavor, we wanted to start by getting feedback from the people that support us the most – our donors. Your responses play a pivotal role in understanding what JFS’s current perceptions are, and where JFS can continue to evolve our branding and marketing. When answering these questions, please be as open and honest as possible – your name will not be connected with your response, and the responses will only be analyzed in aggregate.
JFS in Summary
How do you, or would you, describe or explain what JFS is and does to your friends and family?
QUESTION 1 of 7
The Importance of JFS
Why do you support JFS instead of, or in addition to, other similar organizations? What does JFS do that is important for the community? Why is it important to you personally to support JFS? How does JFS allow you to live your personal values?
QUESTION 2 of 7
Personal Benefits of JFS
What are the specific benefits YOU personally get from supporting JFS? How does supporting JFS make you feel? Is there anything that JFS does that you’re particularly proud of?
QUESTION 3 of 7
What do you wish
If there was one thing about JFS that you wish people who didn’t donate to JFS knew, what would that be?
QUESTION 4 of 7
Are there any similar organizations you feel do a great job of communicating why someone should donate or support their organization or that communicates their “story” well to the public? Which one(s) and what are they saying?
QUESTION 5 of 7
Is JFS “Jewish”?
Other than the word “Jewish” being in their name, do you consider JFS a Jewish organization? Why or why not?
What, if anything, does JFS do that makes it a Jewish organization?
How does the “Jewish” aspect of the JFS name impact your involvement with the organization?
What do you think the “Jewish” in the name signals to people in the community, organizations they partner with, and the people they help serve?
QUESTION 6 of 7
150 Years of JFS
As you may know, JFS’s 150th anniversary is approaching. What opportunity do you think the 150th anniversary presents? What would you like to see out of JFS in the future?
QUESTION 7 of 7
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