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BSG integrates into Burson’s U.S. Insights, Data & Intelligence group

The Impact of Comcast Lift Zones



In 2020, Comcast launched a new effort to create WiFi-connected Lift Zones that provide free Internet access and other essential digital services in community centers across the country.In an effort to deepen our collective understanding about the impact that Lift Zones have had and continue to have on communities, Comcast partnered with BSG to conduct research on the topic. Specifically, the research project and subsequent report focused on answering the following questions:

  1. What is the need for Lift Zones today?

  2. How have Lift Zones helped communities and families?

  3. What are the opportunities to increase the impact of Lift Zones in the future?


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