The Pulse of America: Concerns and Community in a Time of Crisis

As we all continue to navigate uncharted waters, BSG wanted to get a sense of what the American mindset looks like. In our latest nationwide poll, we asked Americans about everything from the economy, to the role of brands and businesses in the crisis, to the impact on their mental health.


With concerns about spread of infection, a recession, and price gouging all taking hold, we get a clear sense of what’s most distressing to Americans right now. And we also see some bright spots, such as an acknowledgement and appreciation for those who are stepping up as well as a yearning to support and uplift the community.



Read Wave 2 of the Report