Saida graduated with a degree in Media Studies, a concentration in Cultural Studies, and a minor in Journalism from UC Berkeley. She possesses a profound understanding of the intricate workings of the media and market landscape, and has worked alongside various non-profit, advocacy, and community organizations. She is also an experienced writer with a demonstrated history of working in tech, business, and media.
Her passion lies in bridging the gap between data and people, utilizing her expertise to decipher complex information and make it accessible and impactful for individuals and organizations. She is also dedicated to promoting diversity and inclusivity in market research and actively advocating for underrepresented voices and perspectives. On her time off, she likes to read, explore the city, and watch movies.