Shannon-Janean Currie

VICE PRESIDENT

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Shannon-Janean Currie is a vice president at Benenson Strategy Group, based out of the NY office. She is an accomplished brand consultant, strategic communicator, and community advocate, with over a decade of experience working with Fortune 500 corporations, institutions, and emerging businesses.

 

Shannon brings her unique perspective and creative approach to both quantitative and qualitative research helping clients connect with, persuade, and activate their target audiences. At BSG, she specializes in research among and messaging to minority audiences and disenfranchised communities, getting at the core attitudes and values that shape their opinions. In the 2020 election cycle, she was a part of the team that conducted an in-depth ethnographic study to map the African American voter mindset in key primary and battleground states to guide minority engagement.

 

A passionate commitment to community service, advocacy and mentorship, Shannon is the president of the Urban League for Bergen and Hudson County New Jersey Young Professionals. Her leadership has been nationally recognized by the National Urban League movement, naming her their “2020 YP President of the Year.”

 

She received her bachelor’s degree English from the University of Maryland and a Master’s degree in Corporate Communication and Public Relations from New York University.

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Prior to coming to BSG, Shannon was the chief of staff at Combs Enterprises, working for Sean “Diddy” Combs’ music, media and retail empire. She says politics and polling is an easier gig.