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Soledad Guercioni


Since joining BSG in 2010, Soledad has served as a trusted partner for some of BSG’s top corporate clients including Toyota, Sonic Drive-In, Panera, Hertz, and Campbell Soup Company.


In her time at BSG, she has led a variety of high-profile, strategy-based research projects across multiple industries, and was an integral part of the team that helped Toyota repair its image after a series of recalls announced in 2009-2010 threatened the company’s reputation and standing.


Soledad’s greatest strength lies in her ability to identify the core attitudes and opinions that drive consumer decision-making, and turn data into clear, compelling and actionable insights and strategies to help her clients drive growth, address critical issues, and communicate with their target audiences. 


Born and raised in Venezuela, half Italian, living in the United States since 2006, Soledad also brings to BSG her multicultural perspective and expertise in US Hispanics and Latin American consumers. Before joining BSG, Soledad led a wide variety of studies throughout Latin America including Venezuela, Colombia, Mexico, and the Dominican Republic.


Soledad graduated from Universidad Catolica Andres Bello in Caracas with a BA in Communications and earned her master’s degree in Marketing Research from Baruch College in New York City. She now lives in sunny Florida, with her husband and two children where she enjoys Summer all year round.

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Latest Thought Leadership

In this Telescope, Soledad shares what the 2020 election taught us about Hispanics.

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