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Benenson Strategy Group (BSG) is a WPP agency.

BSG provides high quality data to the marketing research industry while assuring respondents’ privacy and confidentiality.

What data do we collect when you complete a survey?

BSG does not and will never ask for personal data or personal information as part of a survey.  Surveys may include questions about preferences, attitudes and basic demographics for analysis aggregate analytical purposes in the aggregate. 

Respondents will never be asked for private information such as your credit card or social security numbers as a part of our research.

The only data BSG collects are responses to survey questions.

What data do we collect if respondents are entitled to an incentive or prize?

NOTE: If respondent is a resident of the State of California, see ‘Privacy Statement – California’ below.

If respondents are entitled to an incentive/prize related to participating in a survey, BSG will ask for an email address for contact purposes related to the incentive/prize.

To provide the incentive/prize, BSG may require further personal information including full name and home address. 

For incentives/prizes, BSG will collect and maintain such personal information as we are required to maintain or report by virtue of any law or regulation.

How will we use your data when you complete a survey?

BSG collects survey response data for analysis in the aggregate, that is, analysis of groups – not individuals. 

Individual information is never reviewed or published, as it is irrelevant to the research conducted on behalf of our clients. All individual responses are held confidentially and are not linked to any personal information you may provide, as described above.

No individual information collected from respondents to our surveys is sold or transferred to third parties – our clients only receive aggregated data and reports and not individual responses.

How will we use your data when you are entitled to a prize or incentive?

If you are entitled to an incentive/prize related to participating in a survey, BSG will use your personal information to provide you with that incentive/prize.

No personal information collected from individuals that claim an incentive or prize is sold or transferred to third parties.

How do we store your data?

BSG adheres to strict measures to ensure every aspect of your information is kept secure.

Access to any personal information is restricted and limited to few key personnel.

What are your data protection rights?

If you provide personal information to claim an incentive or prize, BSG would like to make you fully aware of your data protection rights:

  • The right to access – You have the right to request from BSG copies of your personal data. 

  • The right to rectification – You have the right to request that BSG correct any information you believe is inaccurate.  You also have the right to request that BSG to complete information you believe is incomplete.

  • The right to erasure – You have the right to request that BSG erase your personal data, under certain conditions.

If you make a request, we have one month to respond to you.  If you would like to exercise any of these rights, contact us by email:

What are cookies?

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information.  When respondents take our survey, we may collect information from you automatically through cookies or similar technology in order to provide the survey to you.

For further information, visit

How do we use cookies?

BSG uses cookies on survey forms for technical purposes only. We do not store or retain your cookie information in any way following the entry of these forms. Cookies are used only temporarily during the time you are actively completing a survey.

How to manage cookies

You can set your browser not to accept cookies, and the above website tell you how to remove cookies from your browser.  However, in a few cases, some of survey features may not function as a result.

Legal disclaimer 

BSG may disclose personal information when required by law or in the good-faith belief that such action is necessary to conform to the edicts of the law or to comply with a legal process served on our website.

Winners’ policy

Some individuals who take our surveys are randomly selected to win prizes for participation in surveys, polls, and other promotions. All winners are notified by email of their winnings.

Children’s privacy 

BSG will not knowingly collect any information from any individual under the age of 13 without permission from his/her parents or legal guardian. BSG is in adherence to all COPPA rules and regulations.


Changes to our privacy policy

BSG keeps its privacy policy under regular review and places updates on this web page.  This policy was last updated on 8 December 2021.

How to contact us

If you have any questions about BSG’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please contact us. Email us at:


Privacy Statement - California

To comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws this privacy policy is for California residents and supplements the information contained in the Privacy Policy  of Benenson Strategy Group (collectively, “we,” “us,” or “our”). This policy applies to survey respondents claiming a prize/incentive who are residents of the State of California (“consumers” or “you”).  Any terms defined in the CCPA have the same meaning when used in this policy.

Categories of personal information we collect

BSG collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”). Within the last 12 months, we have collected the following categories of personal information from consumers:

IdentifiersA real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers.

Personal information does not include publicly available information from government records, de-identified or aggregated consumer information.


Sources, purposes and sharing of personal information

The table below outlines how BSG collects or receives the categories of personal information, the business purpose for this and, if we share the personal information, the categories of third parties we share it with.

BSG may disclose your personal information to other group companies, affiliates and third parties to help us process your personal information for the purposes set out in this policy. When we disclose personal information for a business purpose, we enter a contract that describes the purpose of the processing and prevents the recipient from retaining, using or disclosing the personal information for any purpose other than performing the contract.


  • Category of Personal Information: Identifiers.

  • Category of source (including direct from consumer): Direct from consumer

  • Business purpose for which the information is collected: To provide you you’re your incentive or prize for completing a survey.

  • Categories of third parties with whom the personal information is shared: Not shared


Sale of Personal Information

In the preceding twelve (12) months, we have not sold any personal information.

Your Rights

The CCPA provides consumers (California residents) with specific rights regarding their personal information, these are explained below.

Access to your Personal Information and Data Portability

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your request, we will disclose to you:

  • The categories of personal information we collected about you.

  • For each category of personal information we collected about you:

    • the categories of sources from which this was collected.

    • Our business or commercial purpose for collecting that personal information.

    • Our business or commercial purpose for selling or disclosing that personal information.

    • The categories of third parties with whom we disclose or sell your personal information.

  • The specific pieces of personal information we collected about you.

For data portability requests, we will provide your personal information in a format that is readily useable and should allow you to transmit the information from us to another entity.

Deletion Request

You have the right to request that we delete any of your personal information that we collected from you and retained. We may deny your deletion request if it is necessary for us or our service providers to retain your personal information, based upon allowed exceptions.

Once we receive and verify your request, and no exception applies, we will delete and direct our service providers to delete your personal information as requested. We will contact you to confirm the deletion and the manner in which it was deleted.


We will not discriminate against you for exercising any of your rights under the CCPA.

Exercising Access, Data Portability, and Deletion Rights

To exercise the rights described above please submit your request to us by either:


Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.

For the purpose of verification, we may request further information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request. 

There is no charge for exercising your request, however, if it is excessive, repetitive, or manifestly unfounded we may charge a reasonable fee based upon the administrative costs of providing the information to you or taking the action requested. We may also refuse to act on the request and will notify you of the reason for refusing the request.

Response Timing

Upon receiving a verifiable consumer request, we aim to deliver the required information within 45 days. Where we require more time (up to a further 45 days), we will inform you of the reason and extension period.

How to contact us

If you wish to exercise any of your rights in relation to your personal information or if you have any queries about how we use your personal information, please let us know by contacting us at the following address:


Changes to this Privacy Policy

We review this privacy policy on a regular basis to ensure that it is up-to-date with our use of your personal information, and compliant with applicable data protection laws. We reserve the right, at our discretion, to revise this privacy policy at any time. The updated privacy policy will be posted on our website. You are encouraged to review this privacy policy from time to time.

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