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Elevating people's voices through cutting-edge research to:

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develop messaging strategies 

to connect with consumers and keep them coming back

BSG’s reputation as a premier consulting and strategic research firm is built on our relentless pursuit of the right answers. 

In today’s world, cutting through the clutter and noise is harder than it has ever been. That means to connect and achieve your goals, you need more than a message. Our unique approach is built on collaboration with our clients to develop their durable narrative, rooted in their values. We leverage our language expertise with innovative qualitative and quantitative methods to uncover the “Hidden Architecture of Opinion” that shapes your audiences’ decision frames.  

About Us

HOW

WE HELP

From the war room to the board room, BSG helps clients meet their challenges head on:  from competitive threats to crisis management; from rebranding to building reputation and strengthening trust. From winning campaigns to growing market share.

Messaging & Communications

Strategic Brand
Monitoring

Audience Exploration
& Targeting

Issue & Crisis
Management

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Campaign
Strategy

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Brand Development

Narrative 
Creation

Reputation
& Trust

Influence Mapping 

THE BSG
DIFFERENCE

1

We uncover the

underlying values
and emotions
that drive decisions

2

We turn

data into

action

4

We pull

no punches

3

We understand the rhythm and nuance of language

OUR
CLIENTS

Advising global corporations, political leaders, and institutions in dynamic, competitive scenarios. 

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OUR

WORK

BSG helps organizations that make a difference in people’s lives. 

Our Work

OUR

TEAM

Our team is made up of strategists, writers, thinkers and activists, who use our backgrounds in journalism, politics, advertising, marketing and philanthropy to turn our research into actionable blueprints so you and your team can achieve your goals. 

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