Amy Levin, Partner, opened and heads BSG’s California office. She specializes in creating communication strategies rooted in target audiences’ deeply-held values and crafted using their own language.
Amy has advised leading issue advocacy organizations – including AARP, League of Conservation Voters, EMILY’s List, and SEIU-UHW – on some of the most complex challenges facing progressives. Over the past few years she has been deeply involved in issues of economic justice, health care, Social Security, voting rights, LGBT issues, and the environment.
She has also helped progressives in Colorado and New Mexico craft their own state- and values-based narrative using innovative research techniques.
She's currently working with The Fairness Project and others on state-level ballot initiatives across the country.
In the political sphere, Amy has worked on campaigns at every level. Most recently, she polled for an independent expenditure campaign to elect Kamala Harris to the Senate and oversaw all Colorado polling and millennials research for Hillary Clinton’s presidential campaign. Other California victories include Nanette Barragán’s 2016 come from behind win in CA-44, Ed Lee’s 2011 San Francisco Mayoral, State Senator Ben Allen’s 2014 victory, and Nick Melvoin’s hotly contested 2017 LAUSD School Board race.
In the 2008 election cycle, Amy took a break from polling to work in media consulting. She started as David Axelrod’s Chief of Staff at AKPD Message and Media before moving to GMMB. There, she wrote and produced ads for winning campaigns, including President Barack Obama and Reps. Gabby Giffords and Donna Edwards.
In the corporate world, Amy helps media and technology companies – including Uber, GoFundMe, MTV, VH-1, Cosmopolitan Magazine, and the XO Group – communicate better with millennials and other target audiences.
Amy has a master’s degree in public policy from Harvard’s Kennedy School of Government and received a bachelor’s degree in applied mathematics from Harvard. Amy has also been commissioned a Kentucky Colonel.