"I must recognize that my success would not have been possible without the polling and strategy developed by Pete Brodnitz and the great team at Benenson Strategy Group."

- Danilo Medina, President, Dominican Republic

Our Insights

Delivered To You

Many of the world’s most recognizable brands turn to Benenson Strategy Group to meet demanding marketing and communication challenges.

We give you the tools you need to stay one step ahead in a competitive environment that’s fiercer than ever before.  We provide sound, strategic advice based on a deep understanding of consumer values and a balanced view of your competition. And we use Dynamic Scenario Simulation to forecast and prepare for communications or competitive challenges you may face in the future. Many companies say they can help, but we have a proven track record of success, utilizing innovative research and language expertise to deliver specialized insights and a laser-like focus on how to win.

When you work with Benenson Strategy Group, you get values-based strategies that engage the real drivers of choice and change.

  • The Hidden Architecture of OpinionSM, which provides real insight into the deep-seated and often conflicting values that your audience wrestles with when faced with a decision
  • Competitive FrameworkingSM, which gives you a road map of the competitive landscape
  • Effective messaging that goes beyond “just words” to provide the strategic pillars underpinning your communications strategy
  • A clear understanding of why your messages work and connect with your audiences—or why they don’t and how to fix them