CO-FOUNDER & CHIEF EXECUTIVE OFFICER
Carl Rossow, co-founder and CEO of Benenson Strategy Group, has more than 25 years of experience working in an executive capacity in the polling and research industry. During that time, he has overseen the research for three successful U.S. presidential races, including Presidents Barack Obama and Bill Clinton, 12 premiers and presidents around the globe, and more than 5,000 corporate and advocacy clients.
His expertise in development of innovative research techniques has made him one of the leading innovators in the field of polling and research. He was a pioneer in computer automated interviewing in the malls for ad testing, and reinvented online surveys by being among the first to introduce hybrid research using integrated qualitative chats, automated online sample delivery and real-time voter verification.
Since co-founding BSG in 2000, Carl has set the strategy for BSG, directed the firm’s overall growth and overseen operations for the firm, working to foster continued innovation, standardize best practices and maximize operational efficiencies to ensure BSG continues to provide cutting-edge research and insights. Through Carl's expertise, BSG's polling is acknowledged to be among the most accurate in the industry.
Carl was named one of the top 25 most influential young professionals under the age of 40 in Colorado in 2010. In 2012, Carl and BSG were named “Partner of the Year" by the Jewish Federation of Colorado for the firm’s work helping the Federation re-imagine its future.
Carl was a founding board member of the National Federation for Fertility Research, an executive board member of Jewish Colorado and a member of the fundraising board for the Joseph School in Haiti. He currently serves on the board of directors for the Market Research Education Foundation and Jewish Family Services in Colorado. Carl also was the founder of three other successful market research ventures, including Innovative Survey Research, iModerate and GutCheck. Carl received his initial training from the Social and Demographic Research Institute at the University of Massachusetts.
What is the best piece of advice you have ever gotten?
Live Generously – Some of the most rewarding experiences I have gotten are through my experiences on committees and boards of non profit organizations. I have seen the difference that can be made in people’s lives through the giving of another individual’s time and resources.
What are you happiest doing?
I am happiest when skiing with my family. You can’t beat spending the day skiing with the family on a great powder day, with wide open bowls and the sun shining .