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Jennifer Robbins


Jennifer is a senior vice president at BSG. Jennifer splits her time between Boston and the New York office. With over 25 years of experience in public opinion and marketing research, Jennifer directs qualitative and quantitative research for a wide range of corporations, not-for-profit organizations, and trade associations.

Jennifer specializes in consumer marketing research, brand and reputation management, and strategic communications research. Jennifer has a particular expertise designing research to identify specific attitudes and perceptions that drive desired business and communications outcomes.  Jennifer has been a trusted advisor to a vast array of clients over the years including Royal Caribbean, Publix Super Markets, Cargill, the Conrad N. Hilton Foundation, Iron Mountain and the Massachusetts Health Connector. In 2014, Jennifer was the lead researcher on the team that won the Pollie Award for the Best Public Affairs Campaign in the nation.

Jennifer has acquired a national reputation for her work as a strategic facilitator. She has moderated hundreds of in-depth interviews and focus groups with a variety of consumer and B2B audiences over the course of her career. Jennifer has also had extensive experience designing and directing research in different countries around the world. She understands that different cultural experiences and market dynamics influence how people comprehend and respond to research queries which is evident in her research instruments, analysis and strategic deliverables.

Prior to BSG, Jennifer co-founded Anderson Robbins Research where she led the firm’s corporate and consumer division. At KRC Research, a unit of the Interpublic Group, Jennifer was a Senior Vice President and headed the firm’s Boston office. Jennifer also spent time in the consumer technology industry working for Bose and SimpliSafe. She began her career in opinion research at Penn, Schoen & Berland (PS&B), a strategic research firm with high-profile political and corporate clients.

Jennifer graduated with a B.A. in Government from Colby College and took advanced courses in market research at the New School in Manhattan, New York. Jennifer lives in Hopkinton, Massachusetts (steps from the starting line of the Boston Marathon) with her two teenage daughters and two lovable English Labrador Retrievers. Jennifer enjoys running, reading and planning for her next travel adventure.

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