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Lindsay Vermeyen


Lindsay Vermeyen is the Senior Vice President in Benenson Strategy Group’s California Office. Drawing from her political and advocacy campaign experience, Lindsay uses qualitative and quantitative research to help craft strategic communications for political, advocacy, and corporate clients. 

In the world of politics, Lindsay was the lead associate on the Colorado state and Millennial polling on Hillary Clinton’s 2016 presidential campaign and for an independent expenditure supporting Kamala Harris for Senate. In the 2018 cycle, she helped Rep. Josh Harder flip CA-10 from Red to Blue, and helped elect the first openly gay governor of Colorado.

Additionally, Lindsay has conducted research for progressive advocacy groups and nonprofits across the country such as EMILY’s List, AARP, Common Sense Media, Conservation Colorado, and Planned Parenthood. She has also helped progressives in Colorado and New Mexico craft their own state- and values-based Narratives, co-authoring handbooks for these coalitions. Lindsay is also well-versed in corporate reputation, crisis, and branding research, working internationally for companies like Uber, GoFundMe, and Intel. 

Prior to joining BSG, Lindsay was an associate at Dewey Square Group, where she helped coordinate statewide and national grassroots and public relations campaigns for clients, including the Pew Environment Group’s Clean Energy Campaign. She also directed patient, volunteer, and community outreach for two free health clinics in Southern California – Maria Shriver’s Modern House Call for Women in Long Beach and CareNow in Los Angeles – which provided free medical, dental, and vision care to thousands of underserved people in Los Angeles over the course of several days.

Originally from Portland, Oregon, Lindsay lives with her husband in Santa Monica. She holds a bachelor’s degree in economics from the University of Southern California.

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Latest Thought Leadership

Lindsay shares her research and insights on parenting in the pandemic.

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