BSG Presenting at FC Connect MR Summit

Join us on September 2 at 4:00 P.M. EST at the Fuel Cycle Digital Insights Summit as we present the next installment in our War Room to Board Room Series - From the Political War Room to the Corporate Board Room: A New Method to Power Precision Insights. With the 2020 Presidential election around the corner, this session will take you into the political war room and reveal some of the best kept secrets for corporate marketers and researchers.  Mitch Markel and Natalie Lupiani of the Benenson Strategy Group, a political and corporate strategic research firm, will share the insight and communication strategies that have powered the campaigns of President Obama, Senator Tim Kain and Governor Phil Murphy, as well as brands such as Sonic, Toyota and McDonald’s. Specifically, they will discuss the importance of a hyper-targeted and localized research plan and introduce a new methodology to help power this strategy. Attendees will then go from the war to board room, where Mitch and Natalie will share how this new approach has enabled brands to understand consumer value and attitudes on a micro level, and how their resulting, tailored communication efforts have paid dividends. 

Key takeaways:

  • Learn about lesser-known insight strategies used effectively in the political and corporate worlds

  • Discover how to conduct more targeted research and the benefits of doing so

  • Come away with examples of how this new methodology has helped companies make their brand marketing more effective

Register for Free Here

  • White Facebook Icon
  • White Twitter Icon
  • LinkedIn - White Circle



Washington, DC
1342 Florida Ave. NW
Washington, DC 20009
New York
777 3rd Ave.
33rd Floor
New York, NY 10017
Santa Monica
501 Santa Monica Blvd.
Suite 600
Santa Monica, CA 90401
999 18th St.
Suite 2105N
Denver, CO 80202

© 2020 by Benenson Strategy Group