This BSG insight piece explains the steps organizations can take to set themselves up for an effective segmentation. READ MORE
BSG is a strategic research consultancy that marries language expertise with innovative research to frame choices so that your brand is the only answer.
We advise global corporations, political leaders, and institutions in dynamic, competitive scenarios. We understand the rhythm and nuances of language and words. We give you the right words to use and much more. We map the competitive landscape so you know where to play and how to win. We give you the messaging framework and strategic roadmap so that everyone in your organization knows “why” the messaging is powerful and how it will help you achieve the outcomes you want.