BSG is a strategic research consultancy that marries language expertise with innovative research to frame choices so that your brand is the only answer.

We advise global corporations, political leaders, and institutions in dynamic, competitive scenarios. We understand the rhythm and nuances of language and words. We give you the right words to use and much more. We map the competitive landscape so you know where to play and how to win. We give you the messaging framework and strategic roadmap so that everyone in your organization knows “why” the messaging is powerful and how it will help you achieve the outcomes you want.

Insights & News

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Opening Day is Alive and Well

This April baseball celebrates its 141st Opening Day. To kick off the season, Benenson Strategy Group (BSG) conducted a study with over 1,000 Americans to capture their ideas and experiences around Opening Day. Despite the issues facing the sport, we found that for many, Opening Day is still an enticing and celebrated pastime. READ MORE