BSG is a strategic research consultancy that marries language expertise with innovative research to frame choices so that your brand is the only answer.

We advise global corporations, political leaders, and institutions in dynamic, competitive scenarios. We understand the rhythm and nuances of language and words. We give you the right words to use and much more. We map the competitive landscape so you know where to play and how to win. We give you the messaging framework and strategic roadmap so that everyone in your organization knows “why” the messaging is powerful and how it will help you achieve the outcomes you want.

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Marketing in 2017: BSG’S POV

2016 is in the rearview mirror, but a flip of the calendar doesn’t mean things are any easier for marketers. With uncertainty, confusion, and change dotting the landscape, marketers are tasked with engaging audiences that are skeptical and overserved. So what’s next? Where should marketers focus? Some of BSG’s senior executives offer their ideas, predictions, and advice. READ MORE