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BSG is a strategic research consultancy that marries language expertise with innovative research to frame choices so that your brand is the only answer.

We advise global corporations, political leaders, and institutions in dynamic, competitive scenarios. We understand the rhythm and nuances of language and words. We give you the right words to use and much more. We map the competitive landscape so you know where to play and how to win. We give you the messaging framework and strategic roadmap so that everyone in your organization knows “why” the messaging is powerful and how it will help you achieve the outcomes you want.

Insights & News

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2017 Food Attitudes and Behaviors Study

In our latest research, we uncover how and why Americans are changing the way they eat – from ingredient preferences, to eating out, to diet trends. We found that an increased desire for control and wellness are driving the most current trends, and having a marked impact on the QSR industry. READ MORE