BSG is a strategic research consultancy that marries language expertise with innovative research to frame choices so that your brand is the only answer.

We advise global corporations, political leaders, and institutions in dynamic, competitive scenarios. We understand the rhythm and nuances of language and words. We give you the right words to use and much more. We map the competitive landscape so you know where to play and how to win. We give you the messaging framework and strategic roadmap so that everyone in your organization knows “why” the messaging is powerful and how it will help you achieve the outcomes you want.

Insights & News

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Benenson Strategy Group Promotes Danny Franklin to Managing Partner

Benenson Strategy Group (BSG), the nation’s leading strategic research consultancy, today announced the promotion of Danny Franklin to Managing Partner, effective immediately. Franklin, who has been a partner at BSG since 2013, will work with CEO Joel Benenson to set strategy and manage the firm’s client development efforts as well as new product initiatives. READ MORE

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Benenson Strategy Group Joins Burson-Marsteller Network of Companies

Burson-Marsteller, a leading strategic communications and global public relations firm, today announced that Benenson Strategy Group (BSG), a WPP-owned strategic research consultancy, has joined the Burson-Marsteller network of companies, effective immediately. BSG advises clients by marrying its language expertise with innovative research to deliver winning communications strategies. READ MORE