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BSG is a strategic research consultancy that marries language expertise with innovative research to frame choices so that your brand is the only answer.

We advise global corporations, political leaders, and institutions in dynamic, competitive scenarios. We understand the rhythm and nuances of language and words. We give you the right words to use and much more. We map the competitive landscape so you know where to play and how to win. We give you the messaging framework and strategic roadmap so that everyone in your organization knows “why” the messaging is powerful and how it will help you achieve the outcomes you want.

Insights & News

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Women and the Midterm Elections Poll

Benenson Strategy Group (BSG) and the Women & Politics Institute at American University’s School of Public Affairs partnered on a post-election poll which highlights women’s thoughts and feelings on a myriad of topics – from President Trump, to the issues that shaped their Midterm vote, to the optimism created by a record number of women being elected to congress. READ MORE