Mike Kulisheck, PhD
SENIOR VICE PRESIDENT OF RESEARCH
Mike Kulisheck, PhD is an expert and trusted advisor for BSG clients navigating the research process. He makes sure market research and polling is done right without slowing down timelines.
Mike is both a high-level thought partner as well as a soup-to-nuts resource for clients and research teams. He helps BSG teams design creative research projects using multi-modal and hybrid methodologies that test hypotheses, evaluate preferences, and fine tune insights.
As a market researcher and pollster, he advises on:
Methodology and sampling
Fieldwork and data collection
Weighting and data processing
Plans for analysis and presentation.
At BSG, Mike also directs and manages the fieldwork team that includes programmers, data processors, statisticians, and fieldwork specialists.
Mike has worked with corporate clients across issues and industries. He’s conducted hundreds of studies with consumers as well as elite and niche audiences, including brand tracking, creative testing, and large-scale global trackers. He has been a pollster for presidents, prime ministers, and political campaigns in the U.S. and abroad, including all of President Obama’s campaigns.
Mike has a Ph.D., was a Fulbright Scholar in Venezuela, and is fluent in Spanish.
Latest Thought Leadership
As we head into 2023, our latest BSG Pulse reveals Americans’ outlook on everything from politics, to the holidays, to social media.
Just ahead of the midterms, a new poll by BSG reveals several distressing pieces of data…